Why Samsung Pay could gain an early lead in mobile payments



Samsung Pay, a forthcoming mobile payments feature for Samsung mobile devices, has a unique advantage that BI Intelligence thinks will help drive US mobile payments volume to over $800 billion by the end of 2019.

One of the biggest obstacles to mobile payments adoption in the US is that only a handful of retailers have the technology to accept mobile payments in stores. However, in early 2015 Samsung acquired a company called LoopPay which could potentially solve this problem.

LoopPay developed a technology called Magnetic Secure Transmission (MST) which will be integrated into new Samsung phones. The technology will allow mobile users to pass their phones over a typical credit card reader to make a payment. In addition, Samsung Pay users will also be able to pay by presenting a barcode to be scanned at checkout. That means that Samsung Pay will work at most existing payment terminals in the US — So someone who adopts Samsung Pay can begin to use it habitually right away.

In a new report from BI Intelligence we take a close look at Samsung Pay, Android Pay, and Apple Pay, explaining the advantage of each and what the companies behind these features stand to gain by offering them.

Competitors Apple Pay and Android Pay require merchants to have near field communication (NFC) terminals. And while merchants are adopting these terminals rather rapidly, they're far from ubiquitous.

Read more about Payments in General by Ferhan Patel

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